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Forrester y los blogs corporativos

Forrester publica un informe sobre los blogs corporativos y para no desentonar, lo anuncia en uno de sus nuevos weblogs, el de Charlene Li. El informe se titula Blogging: ¿Burbuja o algo importante? Cuándo y cómo las empresas deben usar blogs.

Although Weblogs (blogs) are currently used by only a small number of online consumers, they've garnered a great deal of corporate attention because their readers and writers are highly influential. Forrester believes that blogging will grow in importance, and at a minimum, companies should monitor blogs to learn what is being said about their products and services. Companies that plan to create their own public blogs should already feel comfortable having a close, two-way relationship with users. In this document we recommend best practices, including a blogging code of ethics, and metrics that will show the impact of blogs on business goals.

No veo que diga nada que no hayamos dicho por aquí y en otros meta-blogs, pero es bueno que lo diga una consultora ;)