Algún día tenía que pasar ;) En Scripting News enlazan la charla inaugural del congreso de Microsoft, pronunciada por Bill Gates en persona. Habla sobre los beneficios de los blogs y de la sindicación, como alternativas al correo-e y como creadores de comunidades basadas en el web que permiten a las empresas establecer un diálogo entre sus clientes, proveedores y empleados. Algunos extractos:
«And so, what blogging and these notifications are about is that you make it very easy to write something that you can think of, like an e-mail, but it goes up onto a Web site. And then people who care about that get a little notification. And so, for example, if you care about dozens of people whenever they write about a certain topic, you can have that notification come into your Inbox and it will be in a different folder and so only when you're interested in browsing about that topic do you go in and follow those, and it doesn't interfere with your normal Inbox».
«Another big phenomenon is building communities around Web sites, around products. And virtually every company ought to have on their Web site the ability for their customers, their suppliers, various people, to interact and their employees to see the dialogue taking place there and jump in and talk to them and help them».
Según The Guardian, Microsoft posee 400 empleados blogueando.